Write City is a community of thinkers, writers, and educators dedicated to the improvement of reading, writing and critical thinking skills of students. They provide a wide range of tutoring and mentoring services to help students of all levels excel in their reading, writing and critical thinking skills.
The identity had to communicate and declare that reading, writing and critical thinking can be mastered and enjoyed. The logomark was created with the Gestalt theory in mind with the concept that “the whole is greater than the sum of the parts.” The bold logomark can be perceived as a fountain pen to symbolize writing and a learning but it can also be perceived as two heads, two minds merging together, or left and right brain along with a school tie for critical thinking. The message is unified by a rich bold orange colour that is contemporary, fun and stimulating.