NICCSS is a consortium of community-based organizations who work together to provide and deliver services to children, seniors, families and individuals in need within the Inner City.
The challenge aside from the weak presence NICCSS previously had, was that their services were spread across a wide range of programs targeted to a wide range of audiences with varying cultures, languages and ages — from children to seniors. Tests were done with type to maintain a friendly tone and ensure letterforms were legible to seniors. Typesetting was also done in Chinese for the large population.
The message along with the logomark, type, colour palette and visuals conveys approachability, strength and trust.