B-I-WELL: Family Doctor for Elders is a business of doctors whose primary services cater to in-home visits. They provide care for elders that may have chronic health conditions, complex medical issues, dementia and other medical problems that may limit their ability to visit a doctor and would need in-home nurses for rehabilitation and monitoring.
The logomark is based on the human body with its arms wide open to illustrate the idea of care, safety, and optimism. The colour palette is calming and soothing, where blue stands for ‘health’, orange for ‘vitality’ and yellow for ‘optimism’. The primary typeface is used for its legibility and details like typesetting phone numbers at large point sizes were important to facilitate reading for elders.